Paula Stephenson is the dynamic force behind franchise marketing success, expertly navigating the complex worlds of Quick Service Restaurant (QSR) and food & beverage marketing for over two decades. She brings a rare, dual-perspective advantage, having honed her skills on both the demanding agency side and the high-stakes brand side. Paula’s brand pedigree is rock-solid, featuring significant leadership roles such as National Marketing oversight at McDonalds, steering the ship as Marketing Director for Smoke’s Poutinerie Inc, and leading marketing innovation as Marketing Director for Shoeless Joes. This background means she doesn't just understandstrategy; she’s built scalable systems from the ground up. 

 

Her work is defined by translating ambitious goals into flawless execution- she masters every stage from initial strategy conception right through to production and launch at the national and local level. Beyond her director roles, Paula has been the driving force behind major marketing initiatives for diverse clients, including JP Fine Foods, Fresh Burger, the experiential fun of K1 Speed, and the flavour-forward Pokeworks. She brings an energy that’s both deeply professional and genuinely approachable, ensuring that every campaign isn't just strategic on paper, but powerfully effective and executed with precision. Paula is the essential marketing partner for any brand ready to scale smartly and stand out in a crowded market.