With over 25 years of experience at the intersection of music, cinema, creative direction, and growth strategy, Junior Carelli has built a global career uniting artistic excellence with executive leadership. A visionary producer, composer, and marketing strategist, Junior specializes in crafting branded storytelling, cinematic content, and data-driven campaigns that inspire audiences and deliver measurable impact.

 

Beginning his career as a young musician in Brazil’s entertainment industry, Junior quickly emerged as a standout composer, pianist, and creative director. This early success opened the doors to an international path now rooted across Canada, Brazil, and the United States, where he leads integrated, high-performance creative operations.

 

As a director, executive producer, and award-winning composer, Junior has created television programs, large-scale productions, and brand campaigns for major global players including Netflix, Amazon Prime, Disney+, Google, Globo, Star+ and multiple broadcast networks. His work blends artistic craft with technical precision and strategic growth thinking, shaped by years operating in an agency-driven production environment.

 

Internationally recognized for both his artistic and executive achievements, Junior has amassed over 300 million streams, contributed to major series and films across streaming platforms, and composed for cultural institutions and commercial brands across North America. A five-time winner of Brazil’s Best Keyboardist, he performed at global festivals and spent nine consecutive years on national television in the Brazilian SNL (Pânico na TV) and with artists such as Angra, James LaBrie from Dream Theater, Helloween and Avantasia.

 

As founder of a production company, a digital agency, a laundromat chain and health-tech startups in Brazil, and now as Partner at The Pharm in Toronto, Junior leads multidisciplinary teams that merge creativity, brand storytelling and operational excellence. His mastery of pre-production, production and post-production, from script and capture to editing, color, motion, audio direction and delivery, has made him a benchmark in fully integrated and simultaneous workflows.

 

Throughout his career, Junior has become known for navigating multiple disciplines with depth and fluency. Composer, producer, director, strategist, entrepreneur and problem-solver, he brings a multidimensional approach that makes him a sought-after partner for brands, studios and agencies seeking work that not only impresses but emotionally resonates, building identity, connection and cultural relevance.

 

With an internationally recognized portfolio and multiple awards, Junior brings an uncommon blend of agency discipline, artistic sensibility and entrepreneurial vision. Whether supporting global corporations, emerging startups or mission-driven cultural initiatives, his focus remains the same: to deliver meaningful, beautiful, strategic and deeply human work.