Made in Canada. Built for the U.S.

agency: Vitro

client: Great Day Improvements (GDI)

the ask:

San Diego-based ad agency Vitro needed a full-service production partner to bring a high-impact campaign to life.

Their team flew to Toronto in search of end-to-end creative execution, from shoot to post.

What they found was the power of doing it all under one roof, with a artsy twist.

Production & Virtual Production
Editorial & VFX
Colour Grading
Original Composition & Sound Design
Online Finishing

execution:

delivery:

2 x :30 Broadcast Spots
2 x :15 Broadcast Spots
Full suite of aspect ratios for social
Campaign Photography
Traffic

spot i

brand awareness launch

The launch campaign for Great Day Improvements introduces a bold new player built from the merger of several leading home improvement companies. Together, they’ve created a powerhouse brand with the expertise and reach to take on any project, even if it’s the greatest home improvement company you haven’t heard of… yet. Rolled out as a 30 second broadcast and social campaign across the U.S., they trusted us to execute a confident, memorable debut that put Great Day firmly on the national stage.

:15sec

The campaign also proved the impact of short-form storytelling, with a 15 second cutdown that packed the brand’s bold message into a tight, high-energy format. Designed for both broadcast and social media, the shorter spot extended reach, boosted frequency, and ensured Great Day Improvements stayed top of mind with audiences nationwide.

GDI BIG PARADEJunior Carelli - 793

00:00 / 00:30

“We asked for a New Orleans big band theme - and they delivered...big!”

Wade Wagner, Vitro Producer

spot ii

The power of Virtual Production

We also executed an additional 30 second spot carrying the same confident message but with a completely different creative approach. Using the power of virtual production, we personalized each home’s look with the exterior application of Great Day Improvements’ products, from vibrant siding to signature windows and gutters. The technology allowed us to seamlessly showcase transformations in real time, with these standout features taking center stage.