Protecting What Matters.
Your Creative, Your Story, Your Impact.
agency: Sun Life Internal Agency
client: Sun Life partnered with Toronto Raptors
the ask:
Sun Life Financial and the Toronto Raptors challenged us to bring their bold vision to life with a production that felt like pure cinema - epic, dramatic, and unforgettable. We took over the Royal Ontario Museum for an overnight shoot, turning it into a movie set straight out of Night at the Museum. From dynamic live-action moments to striking promo photography, we captured it all. And we didn’t stop there — our team handled every stage of post, from editorial and colour to VFX and an original score, delivering a powerful, all-in-one production that hit every mark.
-
Production / Location ROM
-
Editorial & VFX
-
Colour Grading
-
Original Composition & Sound Design
-
Online Finishing
execution:
delivery:
-
:15 Broadcast Spots
-
:10 & :06 Online Video
-
Full suite of aspect ratios for social
-
Campaign Photography
-
Traffic
It all starts with a brilliant game plan
With Sun Life insurance, it’s about giving your family peace of mind for whatever comes next. As proud partners of the Toronto Raptors, Sun Life brings that same spirit of protection and commitment to the court and to Canadian families.
Because when you prepare for the future, you can focus on what matters most today.
The Cut That Didn't Make the Cut
Sometimes in post, creative shifts are inevitable. This was our director’s cut for the Sun Life x MLSE campaign—crafted with care, nuance, and cinematic ambition. While the final broadcast version took a different shape due to timing and messaging needs, this version holds moments we loved: quieter beats, deeper character, and a pacing that let the emotion breathe. It’s not the version that aired, but it’s the one that stayed true to the original vision.
BTS - A night at the museum
We developed a behind-the-scenes video that brings the magic of the shoot to life, capturing the energy of an over-night takeover at the ROM with the Raptors and Sun Life. Styled like a cinematic heist-meets-“Night at the Museum,” the piece blends high-style visuals with a playful edge, showing the team moving through exhibits like legends coming to life. To elevate the vibe, we crafted an original score with a subtle nod to Eminem—driven, rhythmic, and confident—mirroring the unstoppable momentum of the Raptors and the bold protection Sun Life brings to Canadians.
It’s not just BTS—it’s a story in itself.
