the ask:

Sports Interaction came to us with the ask to produce a bold, high-energy campaign starring legendary NHL icon Chris Pronger and to produce the entire process from production through to final delivery. We brought their vision to life, producing every detail of the shoot and leading all post production under one roof: editorial, VFX, sound design, original music, and finishing.

The result was a seamless, cinematic campaign that matched the intensity of the game and the power of Pronger’s presence.