Where frozen foods meets hot creative.
agency: that's right, us!
client: Oxford Frozen Foods
the ask:
Oxford Frozen Foods, based out of Nova Scotia, approached us with a clear ask: develop an ad campaign that would drive awareness
of the unique benefits of Frozen Wild Blueberries. Together, we built a multi-year strategy that launched with the creation of a memorable brand character, guiding audiences on where to find wild blueberries, why they’re good for you, and how to enjoy them. The campaign unfolded through broadcast, social activations, and engaging cooking content, elevating awareness across the country. Oxford was a dream partner — fully trusting our expertise and uniquely requesting that their logo never appear in the creative, allowing the product to shine on its own.
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Creative and Strategy
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Production & Virtual Production
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Editorial & VFX
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Colour Grading
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Original Composition & Sound Design
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Online Finishing
execution:
delivery:
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multiple :30 Broadcast Spot
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multiple :15 Broadcast Spots
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Recipe Videos
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Full suite of aspect ratios for social
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Campaign Photography
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Traffic
phase i
where to buy
Our objective in Phase One of the Oxford Frozen Foods campaign was to drive shoppers directly to the frozen section, making Oxford’s wild blueberries easy to find and hard to resist. As the global leader in frozen wild blueberries, Oxford needed a bold consumer push—delivered through a :30 and :15 commercial and a targeted social campaign—focused on one clear message: where to buy. This phase laid the groundwork for stronger brand visibility in-store and online, setting the stage for long-term growth at retail.
2x :15sec
Shooting a 2x :15 alongside the :30 gave us the flexibility to extend the campaign across multiple platforms while maximizing production value. It delivered a punchy, memorable message that worked perfectly for digital, pre-roll, and social placements—driving freezer-section traffic with efficiency and impact.
“Working with this group has been an incredible experience. They brought our vision to life with creativity, consistency, and a deep understanding
of our brand. From broadcast to social to in-store, they helped share the story of Oxford Frozen Foods with the world, and made it all feel effortless. A true partner in every sense.”
Mathew Bragg, Oxford Frozen Foods
phase ii
Where the Wild Ones Grow
Phase Two of the Oxford Frozen Foods campaign expanded across broadcast, social, and retail print, spotlighting where Oxford’s wild blueberries are grown—right in Oxford, Nova Scotia. This phase brought consumers closer to the source, showcasing the pristine landscapes and natural conditions that make these berries truly wild and uniquely Canadian.
By celebrating the heritage and harvest, we reinforced Oxford’s authenticity and quality, deepening brand loyalty
and driving demand from green to screen.
social story ads
wild blueberry convenience
social leads to retailers
your favourite baking recipes
phase iii
Pop ‘Em, Blend ‘Em, Love ‘Em.
Phase Three of the Oxford Frozen Foods campaign focused on versatility—showcasing how wild blueberries can be used everywhere, every day. From smoothies and baking to quick snacks, this phase emphasized health and convenience, reminding consumers that Oxford’s wild blueberries are an easy, nutritious addition to any routine. Rolled out across broadcast, social, and cooking videos, the campaign positioned Oxford as the go-to choice for those seeking real food, real benefits, and real simplicity—straight from the freezer.
