Swipe right on the classic assorted.
Made with 100% in-house creativity!
creative: The Pharm
client: Mr.Sub
the ask:
Mr. Sub came to us with the ask to develop a fresh brand campaign that would drive attention to their online delivery — with a spotlight on the beloved Classic Assorted. We took the brief and delivered a playful, unexpected concept: a campaign that feels like an online dating ad, following a character on the hunt for the perfect match… in a sub. From creative through to production, post, and original music composition, we crafted a spot where the story and the soundtrack work together to bring this quirky, classic delivery to life.
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Creative, Writing, Strategy
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Production
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Editorial & VFX
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Colour Grading
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Original Composition & Sound Design
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Online Finishing
execution:
delivery:
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:30 Broadcast Spots
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:15 Broadcast Spots
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Full suite of aspect ratios for social
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Campaign Photography
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Traffic
When music speaks louder than words.
The Mr. Sub “SubLove” commercial was all about capturing authenticity and energy. We built it around playful, cinematic visuals and complemented it with an original score composed by our in-house audio team. The music became the voice of the spot—replacing traditional VO and selling the idea to the client by perfectly embodying the spirit of the campaign. It was a clever, unexpected way to grab attention and make the message stick.
