A Perfect Pour Every Time.

creative: The Pharm

client: Mr.Sub

the ask:

Mr. Sub has asked us to develop a series of high-impact social ads to promote their iconic Secret Sauce & Spicy Sauce for at home use. To bring a fresh, playful energy to the campaign, we turned to animation using fun, character-driven visuals and lively motion to spotlight the sauces fans already love.

Creative, Writing, Strategy
Animation
Editorial & VFX
Colour Grading
Original Composition & Sound Design
Online Finishing

execution:

delivery:

:30 Social Spots
:15 Social Spots
Full suite of aspect ratios for social
Campaign Photography
Traffic

An Animated Twist

The goal is to deliver a simple, irresistible message: one pour turns any meal into a Mr. Sub moment. Through bright, thumb-stopping animated content, we’ll position the sauces as everyday kitchen essentials that elevate whatever people are cooking, bringing the spirit of Mr. Sub into the home in a way that’s memorable, modern, and scroll-stopping.